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Hi, I'm Ashley

Resume

Freelance & contract designer

2008—current

  • Designing and writing for B2C and B2B brands

  • Including industries such as health, wellness, fashion, technology and business


Adjunct Instructor • UC Berkeley

2017—current

  • Teach an Extension class about Diagramming and Prototyping to professionals and some college undergrads looking to transition into UX

  • 10-week course covers the full design process, focusing on ideating and prototyping

Senior UX Designer • Chegg

2016—18

  • Designed an early stage online tutoring product for both students and tutors

  • Drove conversion, growth, and engagement projects
  • Improved current flows and added new features

Senior UX Designer • Ancestry

2013—16

  • Designed health product in beta and consumer DNA test features

  • Worked on onboarding, pre-member, and e-commerce projects
  • Responsible for all of UX process: interaction, visual design, and research

Adjunct Instructor • Art Institutes

2013—14

  • Taught design portfolio to graduating students

  • Instructed students how to create brand identity, website, and tell their story
  • Enabled the future generation of designers

Design Manager • Bhava agency

2011—13

  • Visual designer focused mainly on UI, campaigns, branding, some UX
  • Managed all design projects for the internal company and clients
  • Built and scaled design team, process, projects

Lead designer • TargetSafety 

2010—11

  • Designed and managed marketing and product sites

  • Improved UI/UX, visual and interaction points, user flows, navigation

  • Built customer success program to focus company more on users

Project Manager • 2ndNature Design Studio, LLC

2009—2010

  • Managed project and product development for internal team and B2B2C clients

  • Worked on UI/UX, web, app, and interactive projects 

Adjunct instructor • Syracuse University

Newhouse school • 2009—10

  • Taught graphic, web, multimedia, UX design to upperclassmen and graduate students


Teaching and Research Assistant

Syracuse University • Newhouse and Information Schools • 2008—10

  • Assistant taught GRA 617: Introduction to Visual Communication Theory & Practice

  • Taught design fundamentals and Adobe Suite tools

  • Researched multimedia best practices for how to showcase photography on the web

  • Worked on augmented reality project with Layar AR for SU tourism site

  • Maintained various Newhouse and iSchool websites


Teaching and Research Assistant

Cal Poly Pomona • Communications School • 2007—08

  • As Editor of the school newspaper, assistant taught students in writing, publication design, photography, and creative direction of the paper

  • Assistant taught a multimedia course to create videos with the newspaper


Education

Information Management • iSchool • 2009—11

  • M.S. from iSchool at Syracuse University 

  • Emphasis in UX and project management

 

New media • S.I. Newhouse School of public communications • 2008-09

  • M.A. from Newhouse School of Communications at Syracuse University

  • Emphasis in new media and visual communications

 

Communications • cal poly pomona • 2004-08

  • B.S. in journalism, editor of school newspaper, print publication design

  • Equivalent of a minor in design and architecture


Skills

  • interaction design, visual design, user research

  • project management, creative direction, team leadership 

  • front-end development, HTML, CSS, prototyping
  • writing, copyediting, storytelling, blogging, photography
  • higher education, teaching, academia

Awards

  • “Best of” Award for Best Website, Internet Marketing Association

  • Silver Website for Marketing, W3 Awards
  • Silver Website for Public Relations, Davey Awards
  • Excellence in Video/Training + Marketing, Hermes Awards
  • Best Website Aesthetics, Internet Marketing Association
  • Best e-newsletter, Hermes Awards
 

Get in touch!