Started out the project by identifying problem areas in the current navigation through a tree jack study. Below shows the tool time users spent looking for areas in the nav and how often they didn’t find them.
This was the current version of the navigation.
Ran a card sort to see how users would like to bucket areas of the site.
proposal for IA
Architected the site information based on the user research learnings.
card sort 2
Ran another card sort based on the proposed IA hypotheses.
version A, iteration 1
Explored different variations in wireframe, including one with just text to mirror the core site.
version B, iteration 1
And one with more simple bucketing to mirror the most used functions on the site.
- Worked this into product roadmap and engineering pipeline to improve nav with the responsive project.